qosahop.blogg.se

More than 13,000 Anchor-powered shows charted in 2021, making up 35% of the shows on Spotify’s charts this year.These independent shows collectively are driving incredible engagement: In recent months, more than 40% of monthly podcast listeners on Spotify have listened to at least one show created using Anchor.Anchor continues to drive 80% of the new podcasts being published to Spotify every year.And when we took a look into the data from 2021, the numbers proved that to be the case. We believe innovating on the creation experience has a profound impact on the growth of the overall podcasting creator economy. Publishing video podcasts to Spotify so listeners have a visual complement to content.Interacting with listeners via Polls and Q&As right on Spotify.Generating revenue directly from paying subscribers ( Podcast Subscriptions ).Creating with full music tracks ( Music + Talk ).In 2021, we began offering a variety of features in Anchor that enable podcasters to create, grow, and monetize their content in ways that had never been possible before.

Anchor now powers around 75% of all podcasts on Spotify-the vast majority of which are from independent creators-so its user behavior offers a great peek into what’s happening in the world of those up-and-coming podcasters.Īnchor offers more to creators than your basic record-and-upload. Of the aforementioned 1.2 million new podcasts published on Spotify in 2021, more than 1 million of them were created using Anchor, our all-in-one podcasting platform. We believe that a huge driver of this growth is accessibility to innovative creation tools. This year, we delivered Wrapped for Podcasters to more creators than ever, demonstrating that the creator economy is growing-and rapidly. With 1.2 million new podcasts published on Spotify this past year, it’s clear that an increasing number of people are listening to and creating audio. New creation hasn’t slowed down one bit, and more than ever, podcasters are getting more creative with their content development and business models.

2020 was an explosive year for new podcast creation-but 2021 proved to be the year podcasting really hit its stride.